AI as a tool

Your customers did not come to you in search of AI.They came in search of a solution to a specific problem. Something you promised to solve. Deep inside, they couldn't care less about your "made with AI" claims.

The basic tenets of what makes a good product and a good business have not changed, despite what you might have heard.

We still need to solve a need, provide some type of value and do it with a price that is proportional to what the customer is willing to pay for that solution. These are still the basic goals of a product B2B or consumer product.

With that in mind, selling your product as "...with AI" is a disservice. It is equivalent to selling that you are solving your customer product by using electricity. Yes, nobody cares except nerds.

AI as tool (or infrastructure)

Your product is what solves your customers problems. AI is one of the tools you use to solve these problems. And in the realm of tools, it is extremely powerful when used thoughtfully.

The new LLMs and the agent workflows they enabled, all of the sudden unlocked a whole new category of problems that were otherwise borderline impossible to be solved with software.

The ability to take unstructured data and make sense out of it, and at the same time having the ability to call deterministic tooling as needed is an unprecedented unlock for the software industry and deserves to be treated as such.

The ability to understand the context in real time and, with the aid of tooling, adapt the approach is a complete shift in paradigm.

The ability to interact with the user in ways (voice, image, text) that better suit each user is out of a science fiction and I love it!

I am as excited as ever to build software using AI as a tool and as an infrastructure.

The interesting part is not that we are doing it with AI.

The interesting parts still are the problems we decide to solve and the results we get out of solving them. With or without AI.